The restaurant journal

Better menus.
Better decisions.

Practical answers to the problems behind the menu: buying, costing, kitchen work, guest trust and opening your next location.

100 in-depth guides20 contractor guidesStart with common questions
A plated chicken meal beside separate ingredient bowls, calculator and blank menu on a restaurant prep table, overhead.

Start here · Menu economics

How should I price a menu item: food-cost percentage or market price?

Price a menu item using a target food-cost reference price, contribution after all variable costs, and market benchmarks you test. Worked examples and checklist.

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100 guides

Menu economics

How many items should a restaurant menu have?

How many menu items is right depends on orders per item, ingredient overlap and prep shelf life. Use a coverage test to find which dishes to cut or rotate.

8 min read · Guide 006

Menu economics

Cross-utilizing ingredients so a menu wastes less

Build an ingredient-by-dish matrix, find single-use perishables, redesign around shared preps and set order cadence so your menu wastes less. Worked example inside.

7 min read · Guide 007

Ingredients & suppliers

How to verify a rep's reason for a price increase

How to test a supplier rep's explanation for a price increase using written specifics, published USDA and BLS price data, second bids and your own SKU basket.

7 min read · Guide 019

Kitchen tools & techniques

Used or new refrigeration for a restaurant?

Used refrigeration vs used ovens: how to inspect a used cooler, price it against new, budget repairs, and decide by equipment category before you buy.

10 min read · Guide 031

Technology & delivery

Fighting restaurant credit card chargebacks

How restaurants answer card chargebacks: sort disputes by reason, capture POS and receipt evidence at the time of sale, meet processor deadlines, prevent repeats.

9 min read · Guide 051